As we bid farewell to 2023, I wanted to take a moment to reflect on the social media lessons Tustle has learned throughout this exciting year. It's been a year of trends, evolving attention spans, discovering our stories, and embracing the beauty of learning in marketing.
Trends Come and Go – Threads, the Talk of the Town
In 2023, we witnessed the launch of Threads, a platform designed to rival Twitter. The hype around Threads was undeniable, with many jumping on board to explore its potential. Mashable states that as many as 10 million people joined Threads in the first hour of going live. However, as with many trends, the initial excitement settled down. While Threads might not have taken the world by storm (yet), it was a fun ride while it lasted. Who knows? Maybe it will make a comeback in 2024. The lesson here is that trends are fleeting, and it's essential to stay adaptable and open to new platforms and ideas.
Shorter Videos Are King
In the realm of video content, we've observed a shift towards brevity. Gone are the days when longer videos reigned supreme. Today, the 3 to 5-minute (or longer) video format has given way to shorter, snappier clips lasting just 5 to 15 seconds. Why the change? It's all about our evolving attention spans. In a world of constant distractions, shorter videos grab and hold our focus. So, keep it concise and get your message across swiftly to engage your audience effectively.
You Have a Story to Tell
One common refrain we've heard from business owners is, "I don't know what to post" or "I don't know what to say." The truth is, everyone has a story to tell and expertise to share. In 2023, we've seen the rise of authenticity and personal brand building. People want to connect with the real you and your unique insights. Don't hesitate to showcase your expertise, your journey, and your passion. If you're looking for more tips on finding your voice in the digital world, check out our blogs from this year. Better yet, consider joining our Social Media Mastery course, where we dive deep into unleashing your brand's storytelling potential.
No Mistakes, Just Happy Accidents
In the world of marketing, there are no mistakes, only learning opportunities. Whether it's a typo in a post, a scheduling mishap, or an unexpected outcome, every experience is a chance to grow and refine your strategy. Building a successful online presence takes time and effort. Embrace the process, take deep breaths when trying something new, and remember that every hiccup is a stepping stone towards improvement.
As we move into 2024, let's carry these valuable lessons with us and continue to adapt, evolve, and tell our stories with authenticity. If you ever find yourself in need of guidance or have questions about your marketing journey, don't hesitate to reach out by booking a complimentary consultation with our team! We're here to help you navigate the ever-changing landscape of social media and digital marketing. Here's to a successful and insightful year ahead!
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