TikTok is currently one of the most popular social media platforms in the world, with millions of users who enjoy watching and creating content. For those new to TikTok (and if you are, be sure to check out our last TikTok Blog), it's important to understand the difference between uploading a TikTok video and creating a TikTok Story. In this blog post, we will explore these two features and discuss when to use them, whether it's better to do both at the same time or space it out.
Uploading a TikTok Video
When you upload a video to TikTok, it becomes a permanent piece of content that can be viewed and shared by your followers and other users. You can record a video directly on the app or upload a pre-recorded video. TikTok videos can be up to 60 seconds long, and you can use a variety of effects, filters, and music to enhance your content.
When to Use Uploading a TikTok Video:
If you want to share a specific idea or piece of content with your audience.
If you have a well-edited video that you want to share on TikTok.
If you want to showcase a product, service, or event in a more polished way.
Creating a TikTok Story
A TikTok Story is a temporary piece of content that lasts for only 24 hours. Similar to Instagram or Facebook Stories, it provides a casual and behind-the-scenes look at your life or business. You can record a TikTok Story directly on the app, and you can use a variety of filters, music, and effects to enhance your content. TikTok Stories are limited to 15 seconds, and you can add multiple clips to create a longer story.
When to Use Creating a TikTok Story:
If you want to share a behind-the-scenes look at your day or business.
If you want to showcase a quick product demo or sneak peek.
If you want to engage with your audience in a more casual way.
If you want to highlight an event or promotion that's happening for a limited time.
Should You Do Both at the Same Time or Space It Out?
Whether you should upload a TikTok video and create a TikTok Story at the same time or space it out depends on your goals and content. If you have a specific idea that you want to share with your audience, it might be better to create a polished video and upload it to your profile. However, if you want to engage with your audience in a more casual and personal way, it might be better to create a TikTok Story that shows a behind-the-scenes look at your day or business.
Putting Each to Practice (an example)
To show how to use both functions, let's use the example of what a Life Coach may post about. As a life coach, you can create a polished video that highlights the benefits of your coaching services and upload it to your TikTok profile. This will give your audience a more in-depth look at what you offer and help drive sales.
In addition, you could create a TikTok Story that shows a behind-the-scenes look at your daily routine, such as your morning meditation or exercise routine. This will help build trust and connection with your audience and give them a more personal look at your life and coaching style.
The Verdict
Both uploading a TikTok video and creating a TikTok Story have unique benefits, and it's important to understand the differences and choose the feature that best suits your content and marketing goals. Whether you choose to do both at the same time or space it out, utilizing both features can help create a well-rounded TikTok presence that engages and entertains your audience.
If you are ready to take your TikToking or other marketing endeavors to the next level, be sure to book your complimentary 30-min consultation today with Tustle's Team!
Comments